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Advertisers, Ham Ads (Classifieds) and Advertising Information


QST, first published in 1915, is the oldest Amateur Radio magazine in the world. QST's U.S. circulation is greater than all other similar publications combined. QST is the monthly journal of American Radio Relay League, the national association for Amateur Radio. The ARRL is the only U.S. organization that finds, trains, promotes, and protects Amateur Radio enthusiasts.

The ARRL has also been an information resource for its advertisers. Current license and demographic information on the Amateur Radio community is always available to our advertisers.

An important benefit of advertising in League publications is that your revenue is used to promote Amateur Radio, recruit new individuals into the service, and to protect our frequency allocations. When you place an ad, you are supporting the service and helping us assure a future market for your products or services.

The ARRL publishes two other bimonthly periodicals, QEX (including Communications Quarterly)--The Forum for Communications Experimenters', and NCJ, The National Contest Journal.

Since 1933, QST has administered an Advertising Acceptance Policy. Originally created to assist our members in locating reputable suppliers of Amateur Radio equipment and services, the Advertising Acceptance process has developed into one of the most unique and respected services provided to both members and advertisers. Thousands of ARRL members can be confident that any product appearing in QST meets the advertiser's claims and applicable FCC specifications.

Rates

Contact us for QST advertising display and specialty rates, demographic information and up to the minute distribution numbers. Call us toll-free today at 800-243-7768 to discuss your advertising needs, questions and concerns. We have advertising plans for every budget and we also offer special rates for convention and hamfest advertising

We can send you a complete media kit via mail, or an electronic version, via email. Sample copies of QST are also available upon request. You can call or send your request to ads@arrl.org.

Our goal is to provide top-notch service and quality advertising products that produce results. Part of that process includes intense education about our clients’ products and services and then tailoring a custom plan to suit your needs—because our ultimate goal is not simply to sell you an advertisement. It’s to provide advertising products and programs that work.

Please feel free to contact any member of the ARRL Advertising Team:

Debra Jahnke, K1DAJ
Sales Manager, Advertising and Business Services
Phone: 860-594-0329
Email: djahnke@arrl.org

Janet Rocco, W1JLR
Account Executive
Phone: 860-594-0203
Email: jrocco@arrl.org

Lisa Tardette, KB1MOI
Account Executive
Phone: 860-594-0255
Email: ltardette@arrl.org

Zoe Belliveau, W1ZOE
Advertising/Business Services Coordinator
Phone: 860-594-0209
Email: zbelliveau@arrl.org

Production Services

If local facilities for advertisement layout are not available or convenient to your organization, ARRL can assist you in the production process. Production services are available in-house for ad creation. Ads can be uploaded, submitted on CD or emailed to ads@arrl.org.

All materials are handled at advertiser's risk. Materials and files left in our possession will be destroyed after 12 months unless prior arrangements are made. Ads less than one page and not a multiple of a 1/24th page (1-1/4 inch) will be centered in and charged as space of the next regular ad size.

Send all printing material to:

Display Sizes

Magazine Trim Size  8.188" W × 10.75" H

Full Page with Bleed  8.438" W × 11" H
Trim size is 8.188" W × 10.75" H
"Live Area" should be .5" away from the trim size to avoid trimming off any essential matter

1

Full page, 7 W × 10 H

2

Three-fourths vertical, 7 W × 7-1/2 H (7" × 7.5")

3

Two-thirds vertical, 4-5/8 W × 10 H (4.625" × 10")

4

Two-thirds horizontal, 7 W × 6-3/4 H (7" × 6.75")

5

One-half horizontal, 7 W × 5 H

6

One-half vertical, 4-5/8 W × 7-1/2 H (4.625" × 7.5")

7

One-third horizontal, 4-5/8 W × 5 H (4.625" × 5")

8

One-third vertical, 2-1/4 W × 10 H (2.25" ×10")

9

One-fourth vertical, 2-1/4 W × 7-1/2 H (2.25" × 7.5")

10

One-fourth horizontal, 4-5/8 W × 3-3/4 H or 7 W × 2-1/2 H (4.625" × 3.75" or 7" × 2.5")

11

One-sixth horizontal, 4-5/8 W × 2-1/2 H (4.625" × 2.5")

12

One-sixth vertical, 2-1/4 W × 5 H (2.25" × 5")

13

One-eighth horizontal, 7 W × 1-1/4 H (7" × 1.25")

14

One-eighth vertical, 2-1/4 W × 3-3/4 H (2.25" × 3.75")

15

One-twelfth vertical, 2-1/4 W × 2-1/2 H (2.25" × 2.5")

16

One-twelfth horizontal, 4-5/8 W × 1-1/4 H (4.625" × 1.25")

17

One-twenty-fourth horizontal, 2-1/4 W × 1-1/4 H (2.25" × 1.25")


QST Advertising Specifications

QST is printed by web offset (line screen frequency 133-lpi). Ads may be supplied on CD-ROM or via the ad upload site. High Resolution PDF files are preferred.

Issuance and Closing Dates

QST is in circulation on the 18th of the month preceding the dated month.

Closing dates: See the schedule below. Advertising reservations are due by the reservation closing date in the second month preceding the date of issue. Example: an ad reservation for the June issue of QST can be accepted as late as April 14. Press-ready files for completed ads are due by the material closing date in the second month preceding the date of issue. Example: a full-page ad for the June issue of QST can be accepted as late as April 19 if the ad is received as a press-ready file requiring no changes.

Cancellations or changes cannot be accepted after the closing dates. We will attempt to publish ads received after closing dates.

Production services are available. Please contact us for rates and to schedule the production of advertisements requiring new composition or changes.

QST 2009 Planning Calendar and Closing Dates

Issue Reservations Material
March Monday, January 12, 2009 Thursday, January 15, 2009
April Tuesday, February 10, 2009 Friday, February 13, 2009
May Friday, March 13, 2009 Wednesday, March 18, 2009
June Monday, April 13, 2009 Thursday, April 16, 2009
July Monday, May 11, 2009 Thursday, May 14, 2009
August Monday, June 15, 2009 Thursday, June 18, 2009
September Tuesday, July 14, 2009 Friday, July 17, 2009
October Friday, August 14, 2009 Wednesday, August 19, 2009
November Monday, September 14, 2009 Thursday, September 17, 2009
December Monday, October 12, 2009 Thursday, October 15, 2009
January 2010 Thursday, November 12, 2009 Tuesday, November 17, 2009
February 2010 Thursday, December 10, 2009 Tuesday, December 15, 2009

Terms

Terms are 30 days, net. Billing date is the 8th of the month preceding publication. Cash payment in advance is required until credit is established. We also accept Mastercard, VISA, American Express and Discover Cards.

Circulation

QST's current circulation

Advertising Acceptance Policy

In common with other periodicals that obtain a portion of their financial support from the sale of advertising space, QST, the official membership journal of the American Radio Relay League, has found it necessary to adopt certain policies and establish certain standards to which products and services advertised must comply. These policies were established to protect the ARRL member from companies that offer unsatisfactory products, deal dishonestly or unfairly, and/or misrepresent their products and obligations.

The ARRL Advertising Acceptance Policy has also been beneficial to the advertisers in QST. The Amateur Radio community has used the Advertising Acceptance Policy as an endorsement of the products and services advertised. Since Amateur Radio technology is constantly changing and developing, the Advertising Acceptance Policy helps in building confidence in the Amateur Radio consumer before a purchase decision.

Procedure

The Advertising and Technical Departments at the League examine all advertising copy that is submitted for publication. When the Technical Department reviews an ad from a new company, or a new product type from an existing advertiser, they sometimes request a spec sheet or product sample. Most products are evaluated for acceptable construction quality, safety, and advertised claims.Those products covered by FCC regulations are subject to laboratory testing to determine compliance with manufacturer's specifications and FCC regulations. Having your product evaluated by the Technical Department also creates product awareness throughout the staff, as well as an open door for useful interjection on design and operation. Advertising Acceptance examination results are confidential and never published. Most items shipped for evaluation can be returned within five days. Since it is logistically impossible for the League's laboratory to evaluate every new product advertised, please call the Advertising Department to determine if your product applies. Although this policy may cause a small delay in the insertion of your advertisement, in no way does the ARRL want this policy to be a hindrance to the advertising process.

Antenna advertisements that specify gain, front-to-back ratio, or beamwidth are acceptable if the antenna has been tested in accordance with EIA Standard RS-329, Part 1, and a statement to this effect appears in the advertisement. Certified test results must be submitted with the ad.

In lieu of RS-329-certified results, the advertiser may advertise performance figures derived from specific antenna modeling programs. To do so, the advertiser should first model the antenna, using either YO (Yagi Optimizer, for Yagis only) or the latest version of the NEC (Numerical Electromagnetics Code) program. See the ARRL Guideline for Modeling Antennas for Advertising Acceptance for answers to frequently asked questions and for sample graphs. The data files used must be submitted to ARRL at the time the advertisement is submitted.

All advertising performance claims derived from antenna modeling must indicate that they are calculated. As a minimum, we expect to see the peak free-space gain (in dBi referenced to isotropic) at a manufacturer-specified frequency. ARRL encourages advertisers to provide even more information to end-users, showing performance measurements or computations over a specified frequency range, rather that at a single frequency.

In addition to free-space performance figures, advertisers may wish to show computed performance over ground. If so, they must use a "typical" ground, with a conductivity of 5 mS/m and a dielectric constant of 13. They must invoke the Sommerfeld/Norton ground model if NEC is used, and the terrain shall be flat ground at antenna heights specified by advertiser.

Advertisers may elect to show a computed front-to-back ratio at a frequency they specify. However, ARRL encourages advertisers to show the worst-case front-to-rear ratio, over a frequency range of their choice, preferably a complete amateur band.

ARRL also encourages advertisers to grant permission to place modeling files on the ARRL BBS for knowledgeable users to try for themselves, to foster greater public confidence in performance claims. As always, the ARRL Laboratory reserves the right to inspect and test an actual antenna to verify modeling claims.

Announcement advertisements by current advertisers are permitted in ARRL publications, but don't necessarily imply production model approval or acceptance. Technical specifications or data sheets on products announced before production may be necessary for Policy compliance. In fairness to our members, advertised products must be shipped within three months of a pre-release or advertising will be discontinued.

Should a history of problems develop on an item on which the ARRL has waived evaluation, or on a previously accepted product, the ARRL reserves the right to recall that product for additional laboratory examination.

The ARRL has developed strong working relationships over the years with our advertisers and has found that by creating an atmosphere of ethical standards in business the Advertising Acceptance Policy has become mutually beneficial.

NCJ, the national Contest Journal

NCJ Logo

NCJ is a bimonthly ARRL publication edited by a volunteer staff of columnists and regular authors. NCJ is the only publication to serve contesters nationwide with news, tips, tricks, software and equipment reviews, and a variety of other information that's of interest to the contest/DX community. The vast majority of the NCJ subscribers use computers in their ham radio pursuits.

Contesters have looked to NCJ for its timely, interesting reading since it was first published by volunteers in the early 1970s; the magazine has retained its reputation for enthusiastic editorial content. The NCJ readership consists of the most active, performance-minded equipment and antenna buyers in the entire Amateur Radio market; hams who enjoy competitive Amateur Radio activities from 160 meters through UHF are subscribers.

Advertising in NCJ is the best way to reach those who take Amateur Radio equipment, antennas, and software very seriously.

NCJ Rates (Effective with the January/February 2006 issue):

Full$412
3/4$270
2/3$248
1/2$185
1/3$130
1/4$103
1/6$78

Page discount does not apply. Contact us for information on cover advertising.

NCJ 2009 Planning Calendar and Closing Dates

NCJ - The National Contest Journal - is published bimonthly in January/February, March/April, May/June, July/August, September/October and November/December.
Issue Reservations Material
March/April Monday, January 12, 2009 Thursday, January 15, 2009
May/June Friday, March 13, 2009 Wednesday, March 18, 2009
July/August Monday, May 11, 2009 Thursday, May 14, 2009
September/October Tuesday, July 14, 2009 Friday, July 17, 2009
November/December Monday, September 14, 2009 Thursday, September 17, 2009
January/Feb 2010 Thursday, November 12, 2009 Tuesday, November 17, 2009

Cancellations or changes cannot be accepted after the closing date. We will attempt to publish ads received after the closing date.

QEX, including Communications Quarterly, the ARRL Forum for Communications Experimenters

QEX Logo

Created in 1981, QEX is a bimonthly medium for the experimenter/builder to present state-of-the-art information on all aspects of Amateur Radio, QEX has become a technical bulletin board in print. In January 2000, QEX merged with Communications Quarterly, previously published by CQ Communications. At the forefront of technology, the QEX/Communications Quarterly reader is interested and involved in the future of Amateur Radio. The average subscriber is employed in an engineering or technical-support position related to the communications industry. QEX/Communications Quarterly covers all aspects of Amateur Radio from spread spectrum to satellites.

Sample copies and demographic information are available upon request.

QEX/Communications Quarterly Rates

Advertising space rates are shown in the table below.
Full$773
3/4 $567
2/3$515
1/2$412
1/3$309
1/4$206
1/6$155

Page discount does not apply. Contact us for information on cover advertising.

QEX/Communications Quarterly 2009 Planning Calendar and Closing Dates

QEX/Communications Quarterly is published bimonthly in January/February, March/April, May/June, July/August, September/October and November/December.
Issue Reservations Material
March/April Monday, January 12, 2009 Thursday, January 15, 2009
May/June Friday, March 13, 2009 Wednesday, March 18, 2009
July/August Monday, May 11, 2009 Thursday, May 14, 2009
September/October Tuesday, July 14, 2009 Friday, July 17, 2009
November/December Monday, September 14, 2009 Thursday, September 17, 2009
January/Feb 2010 Thursday, November 12, 2009 Tuesday, November 17, 2009

Cancellations or changes cannot be accepted after the closing date. We will attempt to publish ads received after the closing date.

Mechanical Requirements for QEX/Communications Quarterly and NCJ

QEX/Communications Quarterly and NCJ trimmed size is 8-3/16" wide by 10-7/8" high. Please use QST's layout information for determining sizes. Film is negative, right reading, emulsion side down. Advertisement sizes below a one-sixth page are not offered. 120-line screen preferred.

QST Ham Ads (Classified) Rules and Rates

  1. Advertising must pertain to products and services which are related to Amateur Radio.

  2. The Ham-Ad rate for commercial firms offering products or services for sale is $2.25 per word. Individuals selling or buying personal equipment: ARRL members, $1.00 per word. non-ARRL members, $1.50 per word. Bolding is available for $2.50 a word. You may pay by check payable to the ARRL and sent to:

    Ham Ads
    American Radio Relay League
    225 Main Street
    Newington, CT 06111

    Or, you may pay by credit card sending the information by fax to 860-594-4285 or via hamads@arrl.org The credit card information we need is: the type of credit card, the exact name that appears on the credit card, the credit card number, the expiration date, and the credit card billing address.

  3. Remittance in full must accompany copy since Ham Ads are not carried on our books. Each word, abbreviation, model number, and group of numbers counts as one word. Entire telephone numbers count as one word. No charge for postal ZIP code. No cash or contract discounts or agency commission will be allowed. Tear sheets or proofs of Ham Ads cannot be supplied. Submitted ads should be typed or clearly printed on an 8 1/2" × 11" sheet of paper.

  4. Closing date for Ham Ads is the 15th of the second month preceding publication date. No cancellations or changes will be accepted after this closing date. Example: Ads received April 16th through May 15th will appear in July QST. If the 15th falls on a weekend or holiday, the Ham-Ad deadline is the previous working day. Please contact the Ham Ads editor at 860-594-0209 or hamads@arrl.org or further information.

  5. No Ham-Ad may use more than 100 words. no advertiser may use more than two ads in one issue. A last name or call must appear in each ad. Mention of lotteries, prize drawings, games of chance, etc. is not permitted in QST advertising.

  6. New firms or individuals offering products or services for sale must check with us to determine if a production sample (which will be returned) should be submitted for examination. Dealers are exempted, unless the product is unknown to us. Check with us if you are in doubt. You must stand by and support all claims and specifications mentioned in your advertising. The publisher of QST will vouch for the integrity of advertisers who are obviously commercial in character, and for the grade or character of their products and services. Individual advertisers are not subject to scrutiny. The American Radio Relay League does not discriminate in its advertising on the basis of race, color, religion, age, sex, sexual orientation, marital status, or national origin.

The League reserves the right to decline or discontinue advertising for any other reason.

Contact ARRL Advertising

ARRL
Attn: Advertising
225 Main Street
Newington, CT 06111-1494
USA

Toll Free 1-800-243-7768
phone 860-594-0207
email ads@arrl.org



Page last modified: 02:22 PM, 26 Jun 2009 ET
Page author: ads@arrl.org
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