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PIO Handbook · Table of Contents · Introduction · Chapter 1 - Getting Started · Chapter 2 - Know Your Role · Chapter 3 - Telling Your Story · Chapter 4 - Building Media Relationships · Chapter 5 - The News Release · Chapter 6 - Interacting With the Media · Chapter 7 - Breaking News · Chapter 8 - Electronic Media · Chapter 9 - Talking Up Ham Radio · Chapter 10 - Writing for Magazines · Chapter 11 - Extending PR Into the Community · Chapter 12 - Putting it All Together · Resources · Referenced Material · View Entire Manual  (271,968 bytes, PDF file)

Sample Letter To Cable TV Company

The following can be sent to the local cable TV station to appear on its "Community Bulletin Board". Different cable channels have different requirements as to format, in this case, each line is to contain no more than ten words and a maximum number of lines. Be sure to check this with your local cable company before sending your announcement to be sure it fits the company's requirements. Because these announcements are usually free of cost, be sure to thank the cable company that runs your messages.

Mr. Calvin N. Hobbs
Head End Cable Company
100 Main Street
Amok City

Dear Mr. Hobbs:

I am writing you as the Public Information Officer of the Hamrad Amateur Radio Club in Amok City.

Please accept the following announcement for the Channel 16 "Community Bulletin Board". We are asking that the announcement be run during the week ending September 20:

THE HAMRAD AMATEUR RADIO CLUB WILL HOLD AN AUCTION OF USED RADIO PARTS AND EQUIPMENT AT ITS MEETING ON TUESDAY, SEPTEMBER 24, AT THE HILTON FIRE HOUSE ON ARSON ROAD, AMOK CITY, BEGINNING AT 8 PM.

AREA RESIDENTS INTERESTED IN RADIO ARE INVITED TO ATTEND. IN ADDITION TO THE AUCTION, REGISTRATION WILL BE HELD FOR THOSE INTERESTED IN ATTENDING CLASSES TO PREPARE THEM FOR AMATEUR RADIO OPERATORS' EXAMINATIONS.

REFRESHMENTS WILL BE SERVED.

If you have any questions, please call me at the above number. Thank you for your past kindness.

Very truly yours,
Clark Kent

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Page last modified: 10:28 AM, 04 Oct 2004 ET
Page author: apitts@arrl.org
Copyright © 2004, American Radio Relay League, Inc. All Rights Reserved.