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PIO Handbook · Table of Contents · Introduction · Chapter 1 - Getting Started · Chapter 2 - Know Your Role · Chapter 3 - Telling Your Story · Chapter 4 - Building Media Relationships · Chapter 5 - The News Release · Chapter 6 - Interacting With the Media · Chapter 7 - Breaking News · Chapter 8 - Electronic Media · Chapter 9 - Talking Up Ham Radio · Chapter 10 - Writing for Magazines · Chapter 11 - Extending PR Into the Community · Chapter 12 - Putting it All Together · Resources · Referenced Material · View Entire Manual  (271,968 bytes, PDF file)

(RETYPE THIS RELEASE ON YOUR CLUB'S LETTERHEAD AND FILL IN THE BLANKS)

For More Information:
(Name of your local contact)
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For Immediate Release

RADIO ENTHUSIASTS CELEBRATE THE "MAGIC OF RADIO"
ON AMATEUR RADIO AWARENESS DAY

(TOWN, State, date) -- On September 15, Amateur Radio operators across the country will be doing something they do best, sharing their passion for "ham radio," a personal communications technology that continues to hold its own in the Internet age.

On Amateur Radio Awareness Day, Amateur Radio clubs will speak to local community groups, hold live demonstrations and participate in other activities to raise public awareness about Amateur Radio. The annual event is sponsored by the American Radio Relay League (ARRL), the national organization for Amateur Radio.

"Amateur Radio is very much alive and well in the 21st century," says (YOUR CLUB SPOKESPERSON). "We are experimenting with cutting-edge digital communications, serving our communities in times of need and having fun making friends with people all over the world."

The challenge of making radio contact with someone halfway around the world, and the lure of the human voice, are what many ham radio enthusiasts find most appealing.

"When people ask me if the Internet has replaced what we do, I explain what many of us refer to as the "magic of radio," says (YOUR CLUB SPOKESPERSON). "Just let a youngster make an Amateur Radio contact, and they know instantly what keeps us all coming back for more."

Amateur Radio is about having fun, but it can also be an important communications resource during emergencies. When disaster strikes, Amateur Radio operators often volunteer for backup communications duty to help local officials, the National Weather Service and service agencies such as the Red Cross and the Salvation Army.

Today, there are more than 650,000 Amateur Radio operators in the United States and more than 2.5 million worldwide. Information on how to get into Amateur Radio is available from (YOUR LOCAL CONTACT AND PHONE NUMBER) or telephone the American Radio Relay League at 1-800-32NEW HAM.

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Page last modified: 10:59 AM, 26 Jul 2007 ET
Page author: apitts@arrl.org
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