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PUBLICITY TIP SHEET
This tip sheet contains a number of ways that you can help
ARRL promote its 90th Anniversary throughout the remainder of 2004.
By getting involved in one or more of these activities, you'll also be
promoting Amateur Radio in the community and gaining added exposure for your
club.
Ideas to help you promote ARRL's 90th
Anniversary and Amateur Radio
- Use
the ARRL 90th logo on club
letterhead and all news releases for the remainder of the year.
- Use
the 90th Anniversary theme during hamfests and conventions on
brochures, programs, booth signage, etc.
- Use
ARRL's 90th during Field Day and other activities your club
plans to be involved with this year.
- Refer
to the backgrounders on the PR pages
if a reporter wants more information on Amateur Radio. They cover the
important basics, including ham radio's role during emergencies.
- Start
up a licensing class in honor of the 90th and alert the press.
Post colorful notices on bulletin boards in prominent places such as
libraries, supermarkets, radio/electronics stores, bookstores and your
local community center.
- Contact
your local library and offer to set up an informational display on Amateur
Radio.
- Call
local broadcast radio talk shows and volunteer to be a guest. The
relevance of ham radio in today's wireless world would be a great topic to
propose.
- Write
a letter to the editor of your local paper alerting readers to the 90th
Anniversary. Include some facts about your club and invite readers to
contact you for more information.
- Invite
your mayor or other local official to your club's next public event or
emergency communications exercise, and don't forget to invite the press.
- Approach
your local TV and radio stations with ARRL public service announcements.
It's possible to tag the announcements with the club name and phone number
for more information. Contact ARRL for
details on the PSAs.
- Hold
a ham radio "open house." Invite your non-ham neighbors (and their
children) into your shack and let them try a few contacts.
- Volunteer
to speak on the subject of Amateur Radio at a local Rotary, Kiwanis or
other service club meeting.
- Bring
ham radio into a local classroom and let students get on the air.
- Make
sure that all local public safety officials know that you serve as a
spokesperson for ham radio in the community, and offer information on how
hams can assist them during times of emergency.
- With
his or her permission, put a local reporter on your club newsletter
mailing list.
- Develop
informational handouts about your club that can be left in local
radio/electronics stores.
Page last modified: 10:21 AM, 04 Oct 2004 ET
Page author: apitts@arrl.org
Copyright © 2004, American Radio Relay League, Inc. All Rights Reserved.